Dallas St. Patrick’s Parade & Festival Celebrates 45th Anniversary
Announces Clay Cooley Auto Group to Serve as Presenting Sponsor & County Judge Clay Lewis Jenkins as Honorary Grand Marshal for March 14, 2026 Parade
The Largest St. Patrick’s Parade in the Southwest Returns to Greenville Avenue Under New Ownership, Featuring Community Leaders and Clay Cooley Auto Group as Presenting Sponsor
The Dallas St. Patrick’s Parade & Festival proudly announces its 45th Anniversary celebration, Presented by Clay Cooley Auto Group, taking place Saturday, March 14, 2026, along Greenville Avenue. Now under the new ownership and management of Navarro Gambit Experience, LLC (NGX, LLC), the beloved tradition continues its legacy as the largest St. Patrick’s parade in the Southwest, welcoming more than 100,000 attendees annually.
Comerica Bank, a division of Fifth Third Bank, N.A., returns as a partner for the ninth year, hosting the Kids Zone.
Leading this milestone year, County Judge Clay Lewis Jenkins will serve as an Honorary Grand Marshal of the 2026 parade. Judge Jenkins will be formally introduced at the official press conference on Thursday, March 12, 2026, at 12:00 p.m. at Comerica (5302 Greenville Avenue), where he will address media and invited guests before joining parade festivities on March 14.
“We are honored to welcome Judge Jenkins as an Honorary Grand Marshal during this landmark 45th year,” said a representative of NGX, LLC. “His continued dedication to the greater Dallas community embodies the spirit of service and unity that defines the Dallas St. Patrick’s Parade & Festival.”
Joining The Dallas St. Patrick’s Parade & Festival this year as Honorary Grand Marshalls: Former GAABA Board of Directors, Kevin Vela, Jorge and Jake Levy, Mark Barber, and Tommy Donahue.
The 45th Annual St. Patrick’s Parade & Festival is proud to announce the beloved radio personalities of “El Bueno, La Mala y El Feo” from Univision as this year’s Grand Marshals. Known for their vibrant energy, humor, and deep connection with the Hispanic community across the United States, the trio has built one of the most influential Spanish-language radio shows in the country. Their presence as Grand Marshals reflects the parade’s commitment to celebrating the diverse cultures that make Dallas such a dynamic and unified city.
The Dallas St. Patrick’s Parade & Festival would also like to extend its sincere gratitude to all sponsors, partners, volunteers, and community supporters whose generosity and dedication make this annual celebration possible. Their continued support helps preserve and grow one of Dallas’ most cherished traditions.
Parade & Festival Details – March 14, 2026
The parade will begin at 11:00 a.m., with staging at Half Price Books and lineup commencing at 8:00 a.m. The 2.2-mile route travels along Greenville Avenue and traditionally lasts between one-and-a-half hours. Spectators are encouraged to arrive early to enjoy the full festival experience.
Festival activations, sponsor exhibits, live entertainment, and family-friendly programming will take place throughout the morning and early afternoon, continuing the parade’s decades-long commitment to community celebration.
About Clay Cooley Auto Group
As a premier Dallas dealer group, the Clay Cooley Auto Group continues providing customers the best buying experience for both new and used vehicles. In addition, the auto group’s reputation remains solid, backing sales with assurance through the Clay Cooley Family Guarantee Program.
About Comerica Bank, a division of Fifth Third Bank, N.A.
Fifth Third is a bank that’s as long on innovation as it is on history. Since 1858, we’ve been helping individuals, families, businesses and communities grow through smart financial services that improve lives. Our list of firsts is extensive, and it’s one that continues to expand as we explore the intersection of tech-driven innovation, dedicated people and focused community impact. Fifth Third is one of the few U.S.-based banks to have been named among Ethisphere’s World’s Most Ethical Companies® for several years. With a commitment to taking care of our customers, employees, communities and shareholders, our goal is not only to be the nation’s highest performing regional bank, but to be the bank people most value and trust. Fifth Third Bank, National Association is a federally chartered institution. Fifth Third Bancorp is the indirect parent company of Fifth Third Bank and its common stock is traded on the NASDAQ® Global Select Market under the symbol "FITB." Investor information and press releases can be viewed at www.53.com . Deposit and credit products provided by Fifth ThirdBank, National Association. Member FDIC.
About Thomas J. Henry Law
Joining the 2026 celebration is Thomas J. Henry Law, PLLC, one of the nation’s leading personal injury firms. The firm will participate with a dedicated float in the March 14 parade. Founded in 1993, Thomas J. Henry Law has built a national reputation advocating for individuals and families affected by negligence and wrongful death. The firm and its founder have received numerous recognitions, including Attorney of the Year by Top 100 Lawyers (Top 100 Registry, Inc.) for Outstanding Achievement in Personal Injury and Mass Tort, Top 10 Trucking Trial Lawyer by The National Trial Lawyers, and Legal Superstar of 2022 by Newsweek.com. Beyond the courtroom, the firm maintains an active philanthropic program supporting causes related to poverty, veterans, disaster relief, education, animal welfare, and the arts. During parade weekend, representatives will engage with attendees across VIP properties and throughout the festival footprint, connecting with the community and capturing moments to share across digital platforms.
A 45-Year Tradition Continues
The parade has brought together families, businesses, civic leaders, and visitors to celebrate Irish heritage and the vibrant Greenville Avenue corridor. The event continues its commitment to community engagement, economic impact, and memorable entertainment for all ages. Additional details regarding sponsors, featured entertainment, and community partnerships will be announced in the coming weeks.